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gold floor vase
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great240.68avg incumbent reviews — the moat a new listing must climb
Avg price
Great$64.28avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 172K searches
Price range
Bad$15.52–$511.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale