36
gold confetti balloons
Skip itPrices mostly outside the sweet spot ($5.85–$12.72) — this niche doesn't clear our bar today.
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay3,373.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.27avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 46K searches
Price range
Bad$5.85–$12.72cheapest to priciest tracked listing — scored on the share inside $15–$100