40
gold coffee maker
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Good807.05avg incumbent reviews — the moat a new listing must climb
Market size
Good$578K$578K/yr · 324K searches
Avg price
Good$150.14avg listing price — sweet spot $15–$100
Price range
Okay$7.69–$236.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand