60
gold coasters
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$18.75avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.33–$55.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great410.51avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 145K searches
Signals No Dominant Brand