57
gold card box
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$29.24avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great322.3avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.85–$106.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$84K$84K/yr · 160K searches