45
glow in the dark blankets for boys
Skip itSoft demand (-37.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Price range
Great$9.43–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,285.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 69K searches
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand