42
globe bar
Skip itPrices mostly outside the sweet spot ($114.65–$600.21) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great311.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$209.79avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$113K$113K/yr · 87K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$114.65–$600.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price