48
glass vials with corks
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.84–$30.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,381.58avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Market size
Okay$103K$103K/yr · 228K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality