54
glass rose
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-32.1% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.28avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Price range
Great$9.47–$115.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,830.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay$204K$204K/yr · 365K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand