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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 17Conversion 68Competition 19Returns 64Price range 86Avg price 91Brand share 10Review moat 65Quality gap 23

Avg price

Great$21.49

avg listing price — sweet spot $15–$100

Price range

Great$12.34–$35.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good883.42

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Okay$113K

$113K/yr · 84K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

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