49
glass pie dish
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.40avg listing price — sweet spot $15–$100
Price range
Great$7.78–$40.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good631.2avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Good$296K$296K/yr · 240K searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch