39
glass measuring bowl
Skip itSoft demand (-12.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.36avg listing price — sweet spot $15–$100
Price range
Great$10.52–$65.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,116.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 51K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch