51
glass cylinder
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but high returns (8.4%) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$58.12avg listing price — sweet spot $15–$100
Review moat
Great362.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$196K$196K/yr · 234K searches
Price range
Okay$9.06–$244.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.4%return rate — above 5% kills the launch gate