33
gifts for parents
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Price range
Good$10.35–$28.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,794avg incumbent reviews — the moat a new listing must climb
Market size
Okay$167K$167K/yr · 581K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf