29
gifts for homebodies
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$43.55avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$10.26–$268.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,482.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 64K searches