37
gift exchange gifts under 30 dollars
Skip itSoft demand (-58.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Price range
Incredible$20.33–$31.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$132K$132K/yr · 384K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad20,034avg incumbent reviews — the moat a new listing must climb
Growth
Bad-58.1%90-day search growth — must beat 0% to launch