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Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.38avg listing price — sweet spot $15–$100
Price range
Great$4.88–$48.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good738.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$203K$203K/yr · 255K searches
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+1.3%90-day search growth — must beat 0% to launch