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ghouls just wanna have fun decorations
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+116.9%90-day search growth — must beat 0% to launch
Review moat
Great204avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 115K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.68–$11.78cheapest to priciest tracked listing — scored on the share inside $15–$100