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ghost mold
Worth a lookShows demand growing +285.7% this quarter, but a small market ($43K/yr) keeps it on the watch list.
Growth
Incredible+285.7%90-day search growth — must beat 0% to launch
Review moat
Incredible96.34avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.62avg listing price — sweet spot $15–$100
Market size
Bad$43K$43K/yr · 124K searches
Price range
Bad$4.82–$16.21cheapest to priciest tracked listing — scored on the share inside $15–$100