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ghost garland
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+464.4%90-day search growth — must beat 0% to launch
Review moat
Incredible57.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Okay$5.69–$19.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 65K searches