50
gender reveal games
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$5.81–$36.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Review moat
Good843.74avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$194K$194K/yr · 720K searches
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality