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gender reveal decorations
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Market size
Incredible$2.5M$2.5M/yr · 8.3M searches
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Price range
Good$5.99–$35.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,169.02avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand