37
garland for mantle all year round
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Price range
Great$12.18–$34.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good873.54avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 41K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch