57
gaming rug
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.35avg listing price — sweet spot $15–$100
Price range
Great$13.33–$85.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great25%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good927.54avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$126K$126K/yr · 669K searches
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale