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gaming coasters
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($15K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Price range
Great$5.11–$50.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,178.09avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 54K searches