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funeral guest book
Worth a lookShows a thin review moat (294 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great294.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.31avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.26–$39.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$733K$733K/yr · 983K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand