60
full size mattress protector
Launch itA $6.7M/yr market growing +18.6% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$6.7M$6.7M/yr · 2.6M searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Price range
Great$10.73–$33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad40,453.83avg incumbent reviews — the moat a new listing must climb