45
full size mattress 5 inch
Skip itA small market ($54K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$90.26avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$38.84–$178.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,181.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 27K searches
Signals High Price