66
full size headboard
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$78.92avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good$715K$715K/yr · 2.8M searches
Price range
Good$8.13–$136.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,112.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price