46
full length mirror with lights
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$83.49avg listing price — sweet spot $15–$100
Review moat
Great406avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay$272K$272K/yr · 274K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$20.83–$214.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Price