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frozen balloon garland
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,109.16avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.95avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.81–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 43K searches