51
frog mold
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Great469.28avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.45–$37.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 84K searches
Signals No Dominant Brand