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frog blanket
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.56avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great139.13avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.28–$57.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$58K$58K/yr · 70K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Signals Low Review Barrier