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fringe garland
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Review moat
Great211.92avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.19–$22.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 140K searches
Signals High Returns