50
fringe backdrop
Worth a lookShows a fragmented shelf (top 5 take 34% of clicks), but pricing outside the sweet spot ($7.23 avg) keeps it on the watch list.
Competition
Great34%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$387K$387K/yr · 1.1M searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Price range
Okay$4.11–$20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,986.02avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.23avg listing price — sweet spot $15–$100