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friendsgiving decorations
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Great441.21avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.87–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Growth
Okay+15.0%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 2.3M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale