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50

friends themed party decorations

Worth a look

Shows a thin review moat (409 avg reviews), but soft demand (-6.8% this quarter) keeps it on the watch list.

Market size 26Growth 22Conversion 53Competition 78Returns 47Price range 62Avg price 59Brand share 76Review moat 80Quality gap 33

Review moat

Great409.05

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Good$6.81–$28.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.11

avg listing price — sweet spot $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 182K searches

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Search terms