54
fresh off the market bridal shower
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-4.3% this quarter) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Review moat
Great156.85avg incumbent reviews — the moat a new listing must climb
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Price range
Great$6.73–$59.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$222K$222K/yr · 520K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.3%90-day search growth — must beat 0% to launch