46
frame mold
Skip itPrices mostly outside the sweet spot ($4.54–$12.89) — this niche doesn't clear our bar today.
Review moat
Great312.63avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 205K searches
Avg price
Bad$7.90avg listing price — sweet spot $15–$100
Price range
Bad$4.54–$12.89cheapest to priciest tracked listing — scored on the share inside $15–$100