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forsythia branches
Skip itSoft demand (-79.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.03avg listing price — sweet spot $15–$100
Review moat
Great165.05avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.65–$51.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 54K searches
Growth
Bad-79.1%90-day search growth — must beat 0% to launch