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forget me not flowers
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Price range
Great$4.56–$100.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Review moat
Good518.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 135K searches