48
football tablecloth
Skip itSoft demand (-82.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$3.40–$48.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good769.12avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 313K searches
Avg price
Okay$8.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-82.6%90-day search growth — must beat 0% to launch