32
football gender reveal
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Price range
Great$14.32–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Review moat
Great456.22avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 68K searches
Brand share
Bad97%top-5 brand share — brand-locked demand