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football garland
Skip itSoft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible66.78avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Price range
Okay$4.50–$19.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 72K searches
Growth
Bad-85.2%90-day search growth — must beat 0% to launch