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food candles
Worth a lookShows a sweet-spot price point ($19.28 avg), but a small market ($20K/yr) keeps it on the watch list.
Avg price
Great$19.28avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good522.78avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.77–$37.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 109K searches