Skip to content
46

fondue pot set

Skip it

Soft demand (-47.6% this quarter) — this niche doesn't clear our bar today.

Market size 95Growth 1Conversion 30Competition 42Returns 23Price range 74Avg price 93Brand share 52Review moat 49Quality gap 43

Market size

Incredible$2.1M

$2.1M/yr · 1.7M searches

Avg price

Great$51.23

avg listing price — sweet spot $15–$100

Price range

Good$22.63–$126.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,553.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.7%

return rate — above 5% kills the launch gate

Growth

Bad-47.6%

90-day search growth — must beat 0% to launch

Search terms