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fondant tools
Skip itA small market ($79K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,170avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.06–$19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.47avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 111K searches