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flower piping tips
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,485.89avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.48–$21.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 73K searches
Growth
Bad-31.9%90-day search growth — must beat 0% to launch