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flower party decorations
Worth a lookShows no brand lock-in (top 5 brands take 14% of clicks), but high returns (5.6%) keeps it on the watch list.
Brand share
Incredible14%top-5 brand share — no brand owns this niche
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$26.79avg listing price — sweet spot $15–$100
Review moat
Okay1,568.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$224K$224K/yr · 431K searches
Price range
Okay$6.22–$202.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate