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flower garland
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.80avg listing price — sweet spot $15–$100
Price range
Great$5.91–$47.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$770K$770K/yr · 2.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,349.94avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Growth
Bad-37.5%90-day search growth — must beat 0% to launch